TikTok has grown exponentially in recent years, becoming one of the most popular social media platforms globally. With over one billion active users, it has become a vital tool for businesses, brands, and creators looking to reach a wider audience. “However, to succeed on TikTok, it's not enough to just create content and post regularly. Analyzing your account's performance, understanding your audience demographics, and monitoring your competitors' activity is crucial to developing an effective TikTok strategy,” says Derrick Danner, a marketing manager at State of writing and Paperfellows. In this post, we will explore the top 10 paid and free TikTok analytics tools available in 2023 that can help you achieve this. Whether you're a TikTok influencer or a business looking to improve your social media marketing, this post will provide valuable insights into the best tools to track your TikTok performance and stay ahead of the competition.
1. Keyhole
Keyhole is a powerful TikTok analytics tool that provides insights into your TikTok account's engagement, reach, and audience demographics. With Keyhole, you can track your TikTok campaign's performance, identify trending topics, and monitor your competitors' activity. Pricing starts at $49/month.
2. Socialinsider
Socialinsider is an all-in-one social media analytics tool that includes TikTok analytics. With Socialinsider, you can track your TikTok account's performance, compare it to your competitors, and optimize your content strategy. Pricing starts at $99/month.
3. TikTok Analytics
TikTok Analytics is a built-in analytics tool provided by TikTok. With this tool, you can track your TikTok account's performance, including views, likes, shares, and follower growth. The tool is free to use and accessible from the TikTok app.
4. Popsters
Popsters is a social media analytics tool that supports TikTok. With Popsters, you can track your TikTok account's performance, analyze your competitors, and create custom reports. Pricing starts at $19/month.
5. Pentos
Pentos is an AI-powered TikTok analytics tool that provides detailed insights into your TikTok account's performance, including engagement, views, and audience demographics. With Pentos, you can also track your competitors and identify viral trends. Pricing starts at $49/month.
6. TrendTok
TrendTok is a free TikTok analytics tool that provides insights into your TikTok account's performance, including likes, shares, and followers. With TrendTok, you can also track trending hashtags and explore popular TikTok videos.
7. Analisa
Analisa is a free TikTok analytics tool that allows you to track your TikTok account's performance, including views, likes, and comments. With Analisa, you can also monitor your followers' demographics and track your competitors.
8. Quintly
Quintly is a social media analytics tool that includes TikTok analytics. With Quintly, you can track your TikTok account's performance, analyze your competitors, and create custom reports. Pricing starts at $300/month.
9. Exolyt
Exolyt is a TikTok analytics tool that provides insights into your TikTok account's performance, including engagement rates, top-performing videos, and audience demographics. With Exolyt, you can also track your competitors' activity and explore viral trends. Pricing starts at $9.99/month.
10. TikRank
TikRank is a TikTok analytics tool that allows you to track your TikTok account's performance, including followers, views, and engagement rates. With TikRank, you can also track your competitors' activity and explore popular hashtags. The tool is free to use.
“When it comes to choosing a TikTok analytics tool, it's essential to consider your needs and budget. Paid tools like Keyhole, Socialinsider, Popsters, Pentos, and Quintly offer more advanced features and customizability, while free tools like TrendTok, Analisa, Exolyt, and TikRank provide basic analytics. It's crucial to choose a tool that provides the insights you need to optimize your TikTok strategy effectively” says James Walling, a digital strategist at Boomessays and UK Top Writers.
In conclusion, the importance of TikTok analytics tools cannot be overstated in 2023. They provide businesses, brands, and creators with valuable insights into their TikTok account's performance, audience demographics, and competitors' activity. In this post, we have explored the top 10 paid and free TikTok analytics tools available, including Keyhole, Socialinsider, TikTok Analytics, Popsters, Pentos, TrendTok, Analisa, Quintly, Exolyt, and TikRank. Each tool has its unique features and pricing, and it's crucial to choose the one that best suits your needs and budget. We recommend trying out multiple tools to find the right one that provides the insights you need to improve your TikTok strategy effectively. Overall, TikTok analytics tools are essential for anyone looking to grow their TikTok audience and stay ahead of the competition.
More great content on TikTok check out:
- 3 Ways to Embed Your TikTok Feed on Your Website
- How TikTok Algorithm Works: Score a Chance at The FYP Page
- 7 Steps to Add a TikTok Widget to Your Site [+ Free Tools]